Now, our tools are adapting to us, meeting our needs right when we need them
A thought that shapes my work from Fast Company article, Say goodbye to static user interfaces BY Peter Smart
Hello
Designer with 19 years of experience, rooted in art direction and now focused on AI. I started in creative agencies and have spent the last thirteen years at Adobe shaping how people create.
Agency life is where I learned to see, culturally, humanly, in the details that make work feel alive.
I began
at Ogilvy New York in 2007, designing visual stories for global brands. In 2011, I joined AKQA, where I expanded into digital experiences working with clients like Google, JP Morgan, and Calvin Klein. Those years in agency life sharpened my eye for craft, cultural nuance, and what makes communication truly land, a foundation that still informs every design decision I make.
Designing the way people create with AI.
I’ve
designed
across agent-driven initiatives, from Firefly Board to new generative workflows. I focus on scalable UI systems, conversational patterns, and end-to-end journeys that help creators work with AI naturally.
Board
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Moonlight
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Starter kit
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Acrobat vision
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Now, our tools are adapting to us, meeting our needs right when we need them
A thought that shapes my work from Fast Company article, Say goodbye to static user interfaces BY Peter Smart
Hello
Designer with 19 years of experience, rooted in art direction and now focused on AI. I started in creative agencies and have spent the last thirteen years at Adobe shaping how people create.
Agency life is where I learned to see, culturally, humanly, in the details that make work feel alive.
I began
at Ogilvy New York in 2007, designing visual stories for global brands. In 2011, I joined AKQA, where I expanded into digital experiences working with clients like Google, JP Morgan, and Calvin Klein. Those years in agency life sharpened my eye for craft, cultural nuance, and what makes communication truly land, a foundation that still informs every design decision I make.
Designing the way people create with AI.
I’ve
designed
across agent-driven initiatives, from Firefly Board to new generative workflows. I focus on scalable UI systems, conversational patterns, and end-to-end journeys that help creators work with AI naturally.
Board
View details
Now, our tools are adapting to us, meeting our needs right when we need them
A thought that shapes my work from Fast Company article, Say goodbye to static user interfaces BY Peter Smart
Hello
Designer with 19 years of experience, rooted in art direction and now focused on AI. I started in creative agencies and have spent the last thirteen years at Adobe shaping how people create.
Agency life is where I learned to see, culturally, humanly, in the details that make work feel alive.
I began
at Ogilvy New York in 2007, designing visual stories for global brands. In 2011, I joined AKQA, where I expanded into digital experiences working with clients like Google, JP Morgan, and Calvin Klein. Those years in agency life sharpened my eye for craft, cultural nuance, and what makes communication truly land, a foundation that still informs every design decision I make.
Designing the way people create with AI.
I’ve
designed
across agent-driven initiatives, from Firefly Board to new generative workflows. I focus on scalable UI systems, conversational patterns, and end-to-end journeys that help creators work with AI naturally.
Board
View details